Vasu Healthcare Pvt. Ltd, which is in the herbal and Ayurveda space, has forayed into herbal skincare by launching a range of herbal skincare products in the personal care segment under the brand ‘Vasu Naturals’. The company has introduced more than 20 products.
Over the next three years, it expects the Vasu Naturals Range to contribute 20–25% of its total sales revenue.
Vasik Healthcare Pvt Ltd managing director Hardik Ukani said, “Vasu Natural is a result of our strong Ayurveda heritage and R&D capabilities. The range is aimed at the innovative pocket-friendly range and lifestyle of the millennium. “
The company is offering Vasu Natural on its existing network and digital platform from over 50 countries. Its R&D team is working to expand into the personal hygiene, skincare and oral healthcare segments.
“Personal hygiene awareness has raised COVID-19 globally and has accepted natural and Ayurvedic solutions. We are getting excellent response from the domestic market as well as international markets especially from the MENA region, CIS and Europe region, ”said Mr. Ukani.
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