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TRAI has set a deadline of March 31 for full compliance with bulk SMS

The telecom regulator on Friday released a list of 40 “defaulters” major entities, including large banks such as HDFC Bank, SBI and ICICI Bank, which despite repeated reminders are not meeting the regulatory norms on bulk commercial messages.

Hardening its stand on the issue, the Telecom Regulatory Authority of India (TRAI) warned that defaulting were scheduled to “avoid any disruption in communication with customers” from March 1, 2021 to March 31, 2021. The requirements must be followed.

“As major entities / telecoms have been given ample opportunity to comply with regulatory requirements and consumers cannot be denied the benefit of regulatory provisions, it has been decided that from April 1, 2021, any message Is failing “The scrubbing process will be rejected for not complying with regulatory requirements,” TRAI said in a statement.

TRAI’s criteria for commercial messages based on blockchain technology is aimed at curbing unwanted and fraudulent messages.

Norms for registering message headers and templates with telecom operators require commercial text messages to be sent to bonafide entities. and OTP, when sent by user entities (banks, payment companies, and others), are screened against templates registered on the blockchain platform – a process known as SMS scrubbing.

TRAI has analyzed the scrubbing data and reports submitted by the telecom service providers and also held a meeting with the telephone / aggregators on 25 March 2021.

“It has been reported that major banks such as State Bank of India, HDFC Bank, Punjab National Bank, Axis Bank etc. are not transmitting the key mandatory parameters like Content Template ID, PE ID etc. even in cases where the content There are templates. Telecom service providers have been registered sending such messages for delivery, ”said TRAI.

The regulator, analyzing the cases of failure of messages due to scrubbing, found that various major and televisions are not meeting the regulatory requirements.

In the absence of these required parameters, the is forced to reject messages during the scrubbing process.

TRAI has released a list of 40 “defaulters” major which include Bank of Baroda, Bank of India, ICICI Bank and big names like Reliance Retail Limited and Samsung India Electronics Private Limited.

Others on the list include Life Insurance Corporation of India and National Exchange of India Ltd.

Separately, TRAI has also released a list of 40 “defaulter telephones”.

“Adequate time has been given to the principal entities / telecoms and other to comply with the regulatory framework. However, it appears that some entities are not only indifferent, but also not serious in complying with the provisions of the rules, causing inconvenience to customers, ”the TRAI statement said.

It should be allowed to “continue and not do”.

Enforcement of TRAI regulations is important as delivery of non-compliant messages allows fraudulent nuisances to easily misuse the message delivery to deceive and deceive customers.

TRAI said that entities associated with sending bulk commercial messages should meet regulatory requirements.

It urged regulatory bodies such as RBI, SEBI, IRDA, central and state government departments and other establishments to strictly abide by regulatory requirements to “exert influence over the principal entities” under their jurisdiction.

Earlier this month, banking, credit card payments and some other services, including and OTP generation, faced major reduction in transactions when Telecom implemented TRAI’s criteria for commercial messages, leading Without measures of balance by entities (s). Send bonafide wholesale, commercial message).

After the dissolution, TRAI has given a temporary relief to such companies, but had insisted that they take immediate measures to comply with the norms.

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