Skoda Auto Volkswagen India on Thursday introduced the first Make in India product of the Kushak SUV as part of the company’s 2.0 project, which was announced in 2018.
After two and a half years of dedicated efforts for the integration of Volkswagen Group’s three companies and new product development initiatives, the company is now poised to become a mainstream player in the India automobile market, top officials said.
Under the key responsibility of Skoda Auto, the Volkswagen Group is investing € 1 billion to be a serious player in the Indian market, aiming to gain 5% market share by 2025.
“We are doing things differently than we did before. We are moving forward with a different perspective. Ltd., which helm the integrated organization.
He said, “Kushak’s unveiling marks the beginning of a new era for Skoda Auto and Volkswagen Group in India.” The Kushak, derived from the Sanskrit word, is the first production car in the company’s new chapter.
Over the next 12 months, the firm plans to unveil four new products (two SUVs and two sedans) under the Skoda and Volkswagen brands and all sets of vehicles with distinct features to be produced in Chakan near Pune to a diverse set of customers. Will appeal for
Skoda has also worked on expanding sales and service networks and the goal of expanding 200 outlets to 100 by 2025.
A new management team has been put in place to drive aggressive growth. Being a fringe player all these years, Skoda wants to be serious about keeping a large eye on this important market.
“We are taking the brand into the mainstream. We will continue to monitor the value luxury brands and the mass market, ”said Zac Hollis, Director Sales, Service and Marketing, Skoda Auto India.
Chakan has a capacity to produce 1,80,000 units annually and will run at full capacity by the first quarter of next year after which the company will expand capacity to achieve its growth goals.
In the new look, the Skoda and Volkswagen brands will share the common manufacturing facility and vehicle manufacturing platform to cater to the Indian market more aggressively.
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