Home » OTT do not pose a threat: Bijli

OTT do not pose a threat: Bijli

Joint General Manager Sanjeev Kumar said that it was coming up as a challenging year due to epidemic, multiplex giant PVR plans to add more than 30 new screens in the upcoming financial year, entering new cities . Lightning.

“Next year, we have many more projects that we have signed up for. We are wisely choosing what facts we can give that it was a difficult year, ”Mr. Bijli said. “We will look at projects that create value for the business and for the company … We are adding more new screens from April 30,” he said. Sanjeev Kumar Bijli, joint managing director of PVR Ltd told Morning Tidings.

The company, which has recently opened three new screens in Kanpur, UP, and six new ones in Mysore, Karnataka, currently has 844 screens across the country. It will enter new cities like Thiruvananthapuram, Nizamabad, Bhubaneswar, Patna, Patiala, Ajmer, Dhanbad, Jamnagar and Rourkela in the next financial year.

Mr Bijli said that he expected to return to FY20 growth levels in the coming year.

“The line-up of films is very strong – English, Hindi and regional … I imagine that with the curve being flattened, and the vaccinations going up, people are more confident to see and come to new movies in theaters.” .. so if Q1 is not there, I would say we will at least see Bounce by Q2, ”he said.

“Last year was very, very challenging. A lot of businesses, especially ours, were badly hit because we were closed earlier and were the last ones to open in October and that too with capacity restrictions, which have now been lifted in most states, “Mr. Lightning said. He added, “However, now we’ve got a great line-up of films from 11 March, so it looks very promising, hopefully the number doesn’t go as far as COVID matters are concerned. Is, “he said.

On competition from OTT platforms, on which some films were released during the epidemic, he said those times were ‘over.’

“The films were sold to OTT because the producers had no choice due to the cinema being closed … but now you see a lot of excitement [from] Producers, actors and the entire community to release their films on the big screen, ”he said.

“I think all formats of movie watching meet at their level … I think it’s going to go back to pre-pandemic ways where big movies, and even some medium-sized movies before big. Go for the screen because the first monetization journey of any film… .and then after several weeks, which is eight weeks in India, they will go to OTT. OTT will, of course, be relevant, ”he said.

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