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Google Chrome to now clearly say what data gets tracked when you use Incognito mode – morningtidings

Google Chrome to now clearly say what data gets tracked when you use Incognito mode - Times of India

Google is facing a class-action lawsuit of $5 billion in the US for tracking Chrome users even in Incognito mode. Now, Google has been working for some time to trash this $5 billion lawsuit believing that it should be common sense among Chrome users that “Incognito does not mean invisible”. However, in response to the lawsuit, Google is redesigning the Incognito tab on Google Chrome and it will now clearly state ‘what incognito does’ and ‘what incognito doesn’t do’.
As per a report by TechDows, the Canary version of Chrome on Android comes with a new Chrome Incognito mode design. Google clearly states that Incognito doesn’t make you invisible online and websites get to know when you visit them. It also mentions that employers or schools can track browsing activity and internet service providers may monitor web traffic.
Comparing the new design with the existing one, Google seems to have removed the toggle option for blocking third-party cookies. It is expected that Google may soon roll out this redesigned Incognito mode very soon across all platforms and not just Android.
The lawsuit charges Google of “pervasive data tracking business” and US District Judge Lucy Koh had earlier noted that “Google did not notify users that Google engages in the alleged data collection while the user is in private browsing mode.”
Explaining what incognito mode does, Google had said that ‘Incognito mode’ simply give users to browse on Chrome without their internet browsing activity being saved to their browser or devices.”
As for online ads, it is already known that incognito mode has nothing to do with blocking ad trackers. Even if you browse the internet using Incognito mode, the online ads and trackers still follow you.

timesofindia.indiatimes.com