New Delhi: Meta-owned WhatsApp on Wednesday announced its pilot programme of adopting 500 villages across Karnataka and Maharashtra aiming to empower people with access to digital payments through ‘payments on WhatsApp’. The announcement was made at Fuel For India 2021 — Meta’s annual event in India, that showcases positive impact and socio-economic transformation delivered by its family of apps. The programme aims to cause a behavioural transformation to digital payments at the grassroots, the company said. WhatsApp Introduces Voice Message Preview Feature To Let You Review Recordings Before Sending Them.
“At WhatsApp we are committed to help accelerate financial inclusion in the country. We have started this pilot programme in 500 villages across Karnataka and Maharashtra as part of our mission to onboard the next 500 million to the digital payments ecosystem,” said Abhijit Bose, Head of India, WhatsApp, in a statement.
“We believe that WhatsApp’s ease of use and reliability can promote the adoption of UPI with users across, including those at the bottom of the pyramid. We will continue to contribute meaningfully in this journey of educating users at the grassroots, so they can trust digital payments, as they gradually make the transition from a ‘cash-only’ way of financial life,” Bose added.
The pilot called ‘Digital Payments Utsav’, began on October 15 in Kyathanahalli village in Mandya district of Karnataka, where villagers were familiarised with various aspects of digital payments including signing up for UPI, setting up a UPI account and safety best practices of using digital payments.
(The above story first appeared on Morning Tidings on Dec 15, 2021 01:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website morningtidings.com).
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