TRAI gives three days time to entities complying with telemending rules

Entities that need to send bulk messages to their customers, such as those involved in banking, logistics, and e-commerce, will need to complete the registration process within three days to comply with coding rules, failing which But they will be barred from sending out. Commercial communications for customers, telecom regulator TRAI said on Friday.

The Telecom Regulatory Authority of India (TRAI) on Tuesday suspended newly implemented norms for commercial text messages for a week after major interruptions for SMS and one-time password (OTP) delivery, banking, payment, and other transactions. done.

Content template checks for text messages and values ​​related to the rest came into effect from Monday.

TRAI said that the major institutions have not completed the registration process as per norms even after two years and they faced problems in sending messages from the application for OTP and other such information.

“It has been decided that major entities that do not comply with regulatory requirements within the three-day time period fail, which is the name of the defaulting entities to be displayed on the website. Even after this period, if They fail to meet regulatory requirements. TRAI said that they would not be allowed to send bulk communications using telecom resources.

Key entities that need to send a message need to register with the messaging provider, choose a header that will identify the entity in a few characters, register the content template, and seek the consent of the consumer.

The process was published by TRAI under Telecom Commercial Communications Customer Control Regulations (TCCCPR) on July 19, 2018, and the regulations came into force on February 28, 2019.

Those who did not follow the regulation had to be filtered through scrubbing.

On 8 March, several entities complained of a traffic drop when scrubbing became active, following which TRAI extended the process for a week.

TRAI stated, “TRAI, once again, urges all major entities (sender or business, private as well as government bodies) to use telecom resources to send bulk messages to their customers, in order to meet regulatory requirements. To be completed immediately. ”