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Spotify Starts Testing NFT Galleries on Artist Pages: Report

San Francisco: Music streaming giant Spotify has likely started testing non-fungible token (NFT) galleries on artist pages. According to The Verge, the music streaming platform has rolled out the test for some users on Android in the US and currently includes NFT previews for artists like Steve Aoki and The Wombats. Spotify Introduces Live Audio Programmes & Rebrands Greenroom App As Spotify Live.

“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a company spokesperson said in a statement to Music Ally. “We routinely conduct a number of tests in an to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.”

Spotify did not immediately respond to The Verge’s request for comment. The report mentioned that Spotify will also give users the option to “See More”, which directs them to the NFT’s page on OpenSea where they can purchase it. But Spotify does not seem to support NFTs that are videos or GIFs.

It only shows a static image of the NFT in the app, not the full video. It also does not include sound, which is kind of strange for a music streaming platform. Users can only listen to the NFT or see if it is a video or GIF by clicking through its page on OpenSea. According to Music Ally, Spotify will not collect a commission for any NFT sales made through the app and is just testing the integration.

(The above story first appeared on Morning Tidings on May 17, 2022 10:48 AM IST. For more and updates on politics, world, sports, entertainment and lifestyle, log on to our website morningtidings.com).

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