Netflix, Disney+, Prime Video get more competition as streaming service confirms UK launch

The battle between streaming companies is about to heat-up. With Netflix, Disney+, Prime Video all competing to your free evenings …there’s about to be one other competitor launching within the UK. Nordic streaming large Viaplay has introduced plans to develop its service to the UK throughout the first half of this 12 months. The Stockholm-based app, which has a library that features authentic unique content material, is trying to construct on the recognition of Scandi crime dramas equivalent to The Killing and The Bridge to lure in new subscribers.

Viaplay produces its personal authentic content material, which is able to attraction to followers of Nordic noir in addition to Scandi dramas typically. Apart from this, in different nations Viaplay has the rights to a wealth of high-profile films and reveals equivalent to The Strolling Lifeless, South Park, As soon as Upon A Time In Hollywood, Mamma Mia, and extra.

Complementing its catalogue of movies, boxsets, and authentic reveals unavailable anyplace else, Viaplay provides streaming of stay sports activities in some European areas. Sports activities that Viaplay has the rights to broadcast in different nations embody the Premier League, Components One, UFC, Europa League and Bundesliga.

Nonetheless, do not cancel your Sky Sports activities or BT Sport subscription simply but. When Viaplay launches within the UK, it has confirmed that it’ll not have entry to the Premier League. However it is going to have unique rights to ice hockey, handball, volleyball, determine skating, and athletics occasions.

Viaplay is at present accessible to stream in 11 European markets, and is trying to develop this to 16 additional nations by the tip of 2023.

The service goals to have 12 million subscribers by the tip of 2025, and mentioned that extra particulars on its pricing within the UK, in addition to {the catalogue} of reveals accessible to observe within the UK might be revealed nearer to launch.

Anders Jensen – the group president and CEO of the Nordic Leisure (NENT Group) who personal Viaplay – mentioned: “We have now excessive ambitions for Viaplay in each nation the place we’ve a broad providing. The UK, with this expanded scope, is not any exception. Including sports activities alongside our premium Nordic content material might be a novel proposition for viewers, and our line-up will proceed to develop and evolve.

“This may improve Viaplay’s attraction even additional and assist us quickly set up a place in one of many world’s best and thrilling streaming markets. Our elevated ambition for the UK is after all optimistic for our outlook however we aren’t altering our steerage presently, and we stay absolutely funded for Viaplay’s growth to no less than 16 markets by the tip of 2023.”