Launched in April this year, ‘Local Shops' aims to enable local shopkeepers and grocery store owners to sell online.
On March 7, e-commerce major Amazon said that more than 50,000 offline retailers and neighborhood grocery stores in 450 cities across the country are now part of its ‘local shops' program.
Launched in April this year, ‘Local Shops' aims to enable local shoppers and grocery store owners to sell online. In October, Amazon India said that the program saw participation from more than 20,000 retailers in 400 cities.
Over 50,000 offline retailers and neighborhood stores from 450 cities – Tier II and Tier III cities from metros like Sangli, Osmanabad, Jamnagar, Gorakhpur, Jabalpur, Ratlam, Bikaner, Tumkur, Jalpaiguri, Kanchipuram and Dehradun among the local stores on Amazon Have become. The program said in a statement on 7 March.
They offer customers in their cities many other products including fresh flowers, home and kitchen products, furniture, electronics, books and toys.
“Started as a pilot, has now become an all-India phenomenon that enables local businesses to come online and benefit from technology adoption and e-commerce. Enthusiastic response to ‘local shops' on Amazon program The scale is increasingly reflected. Amazon India vice-president Manish Tiwari said that the program for more than 50,000 vendors in less than a year of launch.
He said it underscores how digital enablement and digital inclusion can help them contribute to and contribute to the digital economy.
“We are committed to working closely with millions of MSMEs, including a vast network of neighborhood stores across the country, the way our focus is on buying and selling in India,” he said.
Amazon India said the program helps these neighborhood stores supplement existing footfalls at their stores with a digital presence, and expand their reach beyond the usual catchments.
The states of Maharashtra, Delhi, Gujarat, Uttar Pradesh and Rajasthan have topped the list of the most ‘local shops', while the cities of Delhi, Surat, Jaipur, Bengaluru and Mumbai have the highest number of local shops.
The most popular product categories at local stores were grocery, kitchen products, appliances, beauty products, consumer electronics, household goods, furniture, business and industrial supplies, apparel and wireless goods.