Last Kho Kho to take giant leap with multi-year deal with Sony Pictures Networks

Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV and digital broadcast deal with India’s first professional Kho Kho League – bringing ultimate Param Kho Kho and “edge of seat action” to its viewers Strengthened its commitment towards the Indian subcontinent. Decided to debut in 2021 with a goal to woo audiences and sports enthusiasts, Sony Pictures Networks India and Ultimate Kho Kho will unveil this homegrown sport in its new avatar under the lens of sports technology and innovations , Which will guarantee high-octane games exclusively on SPNI’s network sports channels and their dedicated OTT platform SonyLIV that will allow viewers to “watch” the ultimate Kho Kho.

The traditional Indian game of Kho Kho enjoys widespread popularity in India due to its easy rules and high speed format.

The teams will consist of men and under-18s from all states across India registered under the Kho Kho Union. Player drafts are scheduled for the middle of this year and franchise-owners will be offered a bank of over 150 Indian players based on their performance and scores and recently concluded a high-performance training camp in February 2021 Gone.

Promoted

Tenzing Niyogi, CEO – Ultimate Kho Kho said: “To pack a game as a brand, it needs an edge of the seat format, where every minute is a spectacle. The last Kho Kho is a crossroads. As envisioned where a popular homegrown passion for sports meets new age technologies and state of the art formats. Our aim is to create new champions, celebrate pride for the sport and bring Kho Kho to new commercial heights Have to take. “

Ultimate Kho Kho will be broadcast in English as well as in Hindi with regional language commentary on the card.