ITV has at this time revealed plans to launch a model new streaming app known as ITVX, which it hopes will turn into a “chief” within the UK streaming scene. The model new platform which seems to be to tackle Netflix, Prime Video and Disney+ in Blighty will probably be residence to hundreds of boxsets, an ever-changing library of flicks and also will see new unique sequence added on a weekly foundation. Among the many sequence heading to the free ITV app together with Spy Amongst Buddies, a brand new present starring Homeland actor Damian Lewis.
Viewers will be capable of tune in to ITVX solely without cost because of an ad-supported mannequin for the entry-level tier.
There will even be a paid-for plan that gives ad-free viewing in addition to entry to BritBox, the streaming service ITV and the BBC partnered with to launch. In an enormous shake-up to the way in which ITV releases content material, a “wealth” of latest exhibits will probably be accessible to stream on ITVX first earlier than heading to its broadcast channel six to 9 months later.
ITVX is launching later this yr, and ITV has massive plans for it – hoping it should turn into a “chief” in UK streaming.
ITV’s CEO Carolyn McCall stated: “We’re assured that we are going to turn into a UK chief in streaming. Our ambitions within the streaming world will not be world domination. It’s about being a nationwide champion. It’s compelling and our expectations of subscriber numbers have been modelled in a really sensible method.”
Whereas Kevin Lygo, ITV’s Managing Director of Media and Leisure stated: “Viewing habits are altering quickly and ITV has thrilling plans which we’re asserting at this time to essentially scale up our streaming ambitions, providing viewers a service with extra contemporary, free content material dropping each week than anyplace else.”
When it launches later this yr ITVX can have round 15,000 hours of content material accessible to observe, in comparison with ITV Hub’s 4,000 hours of content material.
Among the many content material that will probably be accessible to observe on ITVX embody critically acclaimed crime present Broadchurch in addition to Brideshead Revisited.
Main reside occasions will even be accessible to stream through ITVX such because the FIFA World Cup and the I am A Superstar of Love Island Remaining.
ITVX will even include a variety of themed channels to observe at launch similar to True Crime and 90s Favourites which is able to give viewers a curated, scheduled channel they’ll tune into.
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