San Francisco, December 18: Tech giant Apple’s upcoming smartphone iPhone 15 Ultra is likely to launch at a starting price of $1,299, a significant increase from the iPhone 14 Pro Max’s starting price of $1,099.
The higher price is because of the rising production costs, the need to maintain profit margins and the inclusion of higher quality materials such as titanium in the chassis, reports Gizmochina. iPhone 15 Ultra Price Leaked Ahead of Launch: Want To Buy Apple’s New Premium iPhone? This Is How Much You Will Have To Spend.
The increase in price marks the biggest single generational jump in iPhone history. The tech giant experienced diminishing margins in recent years and is now relying on increased prices to make up for these losses. The minimum storage capacity for the iPhone 15 Ultra will be 256GB, which is twice the current entry point of 128 GB. iPhone 15, iPhone 15 Pro: From Expected Specifications To Price, Here’s Everything You Need To Know About Apple’s New Phones.
It was previously rumoured that the iPhone 15 Ultra will feature dual front-facing cameras and a USB-C port with Thunderbolt 4 speeds, replacing the slower Lightning port. Although the iPhone 15 Ultra will be a more expensive option for customers, it will also come with a range of new and improved features.
(The above story first appeared on Morning Tidings on Dec 18, 2022 10:34 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website morningtidings.com).
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