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Data breach could destroy $ 223 worth of top 100 brands: Infosys and Interbrand

The potential risk to the brand value of a data breach of the 100 most valuable brands in the world could be as much as $ 223 billion, according to a cyber spacing and brand value impact report jointly extracted by Infosys and Interbrand.

To determine the amount of risk, the study identified brand factors as presence, relationship, and trust, which were most affected when a company suffered a data breech and then branded at risk in the event of a breech Value confirmed. The study also found that industries such as technology, financial services and may receive higher brand value at risk from data breaches, while luxury brands and consumer goods face greater value at risk as a percentage of their net income. We do.

The report also assessed the brand value risk of various industries due to data breech. For example, the brand value risk of the technology sector was $ 29 billion, which is 53% of the region’s net income in 2020; Financial Services $ 2.6 billion, some 52% of last year’s net income; Motor vehicle $ 4. 2 billion, 77% net income; Consumer goods were estimated at $ 5 billion, 114% of net income, and luxury’s brand value risk of $ 2.4 billion, approximately 115% of the region’s net income in 2020.

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