Home ยป Data breach could destroy $ 223 worth of top 100 brands: Infosys and Interbrand

Data breach could destroy $ 223 worth of top 100 brands: Infosys and Interbrand

The potential risk to the brand value of a data breach of the 100 most valuable brands in the world could be as much as $ 223 billion, according to a cyber spacing and brand value impact report jointly extracted by Infosys and Interbrand.

To determine the amount of risk, the study identified brand factors as presence, relationship, and trust, which were most affected when a company suffered a data breech and then branded at risk in the event of a breech Value confirmed. The study also found that industries such as technology, financial services and automotive may receive brand value at risk from data breaches, while luxury brands and consumer goods face greater value at risk as a percentage of their net income. We do.

The report also assessed the brand value risk of various industries due to data breech. For example, the brand value risk of the technology sector was $ 29 billion, which is 53% of the region's net income in 2020; Financial Services $ 2.6 billion, some 52% of last year's net income; Motor vehicle $ 4. 2 billion, 77% net income; Consumer goods were estimated at $ 5 billion, 114% of net income, and luxury's brand value risk of $ 2.4 billion, approximately 115% of the region's net income in 2020.

You have reached your limit for free articles this month.

Membership benefits included

Today's paper

Get a mobile-friendly version of the article from the newspaper of the day in an easy-to-read list.


Enjoy as many articles as you want without any limitations.

Personal recommendations

A selected list of articles that match your interest and taste.

Fast page

Move seamlessly articles as our pages load instantly.


One-stop-shop to see the latest updates and manage your preferences.


We inform you about the latest and most events three times a day.

Support quality journalism.

* Our digital subscription plans currently do not include e-paper, crosswords and print.


About the author


Add Comment

Click here to post a comment