A senior company executive said Italian super luxury carmaker Lamborghini is confident of returning to the growth trajectory this year.
Shambar Aggarwal, head of Lamborghini India, said the company had a positive start in 2021, with sales already taking place during the epidemic in the first two months.
“We are now seeing a lot of positivity in the market … economic activity, forecast for GDP, stock market,” he said, adding that growth is the driving factor.
Mr. Agarwal said, “If you look at all the macro variables today, there is a very positive trend.”
“We have already started a very strong vaccination campaign … so all these things are giving confidence to the market, to those businesses that look at the current trends and outlook, does not seem to have a major impact on the business Gotta, ”he added.
Mr Aggarwal said that earlier people were postponing shopping in the super luxury segment, “but with the epidemic, people want to start living and enjoying their dreams because no one can anticipate a disruption like this. ” “We are seeing some discussions about this as well as new prospects and new customers,” he said.
The size of the super-luxury car segment, which mainly includes cars above 2 crore, stood at around 260 units in 2019 in India.
Interestingly, despite the epidemic, Lamborghini delivered 7,430 cars worldwide in 2020, its second best selling result after setting a record in 2019 with 8,205 cars.
Mr. Aggarwal said that the company had seen the order bank coming back in the last 4-5 months, giving them “confidence to do better by 2019.”
“2020 was an aberration where we all had challenges. In the last five months [October 2020-February 2021], We are 20% more than last year [October 2019-February 2020], Which was pre-COVID time, ”he said.
In the last five months, we are 20% higher than the previous year, which was pre-COVID, as we are talking of a period from October, November, December, January, February. [2019], “He said. The company sold 52 cars in India in 2019.
Mr. Aggarwal said that the company had seen a positive change in buyer profile as well and now 25% of its business was moving beyond the metros. “Similarly, earlier it was the second or third generation of large scale business entrepreneurs who were buying our cars. Now we are seeing a good positive trend, where in the first generation entrepreneurs are buying our cars, even women are buying our products. “
When asked about the plans to expand the dealership in India, Mr. Aggarwal said, “We have three dealers in India, Delhi, Mumbai and Bengaluru … We think that at present, the network is handling the current businesses and versions Is suitable for. “
However, we are constantly evaluating and at the appropriate time, we can expand to some cities, but this will not happen in the short term. We want to keep our network profitable and sustainable and also balance with customer service and experience.
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