Burger King was criticised on Monday after the fast-food giant tweeted, “Women belong in the kitchen.” The tweet was part of the company’s strategy to promote its new scholarship programme. International Women’s Day 2021: Sorry, Not Sorry! From Liking ‘Manly’ or ‘Girly’ Things to Saying ‘NO,’ 9 Things Women Should Never Apologise For.
In the following tweets, Burger King said that there are only 20 per cent women chefs. “We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career,” it said.
The fast-food chain further said, “We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!”
Tweets by Burger King:
Women belong in the kitchen.
— Burger King (@BurgerKingUK) March 8, 2021
We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!
— Burger King (@BurgerKingUK) March 8, 2021
Unfortunately, for Burger King, the tweet did not go well with the netizens. The tweet got mixed reactions. While some criticised Burger King’s marketing strategy, others pointed out it’s an effective way to get people’s attention to promote scholarship.
Here’s How Twitter Reacted:
Burger King after making the tweet pic.twitter.com/25uj2tAHnM
— Mohamed Enieb (@its_menieb) March 8, 2021
There’s better ways to draw attention to something that don’t including using the most sexist trope ever
— Chloé: unicorn of snark ?? (@snarkgrapefruit) March 8, 2021
I won’t be eating at your store again thanks
— ChildishTalksHipHop? (@childish_santan) March 8, 2021
Always knew Burger King belongs in the trash pic.twitter.com/RCedOOj28h
— harsh // unna stan acc (@harshmelloow) March 8, 2021
Ok this is actually smart PR because obviously you got peoples attention and showed that you are actually helping women so..the only people that get offended by this are sjw degenerates or people who just wanna be miserable LOL
— Kayla (@macawcaw123) March 8, 2021
It does appear that Burger King has succeeded to get people’s attention. However, it remains to be seen whether the brand suffers from social media backlash.
(The above story first appeared on Morning Tidings on Mar 08, 2021 11:06 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website morningtidings.com).
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