Beauty brand MyGlamm raised My 175 crores

Direct-to-consumer beauty brand MyGlamm said on Thursday that it had raised Series 175 million in a Series C funding round from Accent Capital, Amazon and Wipro Consumer, raising the company’s value to over $ 100 million.

The company will be using the funds for product development, supporting data science and technology research, expanding offline, funding working capital requirements and content creation capabilities and access to its digital platforms – POPxo and Plixxo.

“We are really excited about all that we will learn from both Amazon and Wipro Consumer, as well as the financial capital that Ascent Capital brings, as we leverage India’s largest beauty company, DTC, Digital Let’s go ahead to fulfill our vision. And data, ”said Darpin Sanghvi, founder and CEO.

The company, founded in 2017, said in a statement that it was the first investment made by Amazon in a beauty brand in India.

“With this fundraising, we will not only build MyGlamm as India’s largest beauty company to enhance our content and impressive capabilities but also integrate POPxo as India’s premier digital destination for women and Plixxo India’s most attractive influential platform “Gill, co-founder and president.