Audio-technica: Audio Technica unveils the AT2040 microphone for podcast and content creators at Rs 9,500 – morningtidings

Audio Technica has unveiled its new AT2040 Hyper Cardioid Dynamic Podcast Microphone in India. Inspired by Audio-Technica’s BP40 Large-Diaphragm Dynamic Broadcast Microphone, the AT2040 brings professional broadcast-quality sound with vocal reproduction to podcasters and other content creators at Rs 9,500.
Featuring rugged all-metal construction, the AT2040 features isolated/up-close vocal reproduction and rejection of unwanted room noise due to its tight hyper-cardioid polar pattern, ensuring professional-quality podcasts, claims the company.
The AT2040 mic’s multistage windscreen combines a nonwoven filter with foam mesh to provide superior internal pop filtering, and its integrated shock mount prevents unwanted noise by attenuating vibration from a boom arm or mic stand, adds Audio Technica.
The AT2040’s XLR output connects to a conventional analog microphone input, providing use with everything from USB audio interfaces to professional mixing consoles. The mic comes standard with a pivoting stand mount, 5/8″-27 to 3/8″-16 threaded adapter, and a soft protective pouch.
Robin Ghose, business Development Manager (Professional and Consumer) at Audio-Technica India, remarks, “In addition to being the microphone of choice of professionals at major sporting and music events across the globe, Audio-Technica microphones have been embraced by streamers, YouTubers and other content creators over the years. We previously did not offer a dynamic hyper cardioid microphone so finely tuned to the needs of podcasters and decided to take the technology and experience we have with our broadcast microphones and offer the AT2040.”