Home » As soon as OTP is delivered, TRAI sets back standards on commercial texts

As soon as OTP is delivered, TRAI sets back standards on commercial texts

After the disturbances in SMS and OTP delivery for banking, payment and other transactions, the Telecom Regulatory Authority of India (TRAI) temporarily suspended the implementation of commercial text messages norms for Monday for seven days on Tuesday. done.

“It has been observed that some of the leading institutions [senders of messages] Has not met the requirements envisaged in [the] The rules… As a result, their SMSs were being dropped after the implementation of SMS checks by telecom service providers (TSPs), ”the regulator noted.

TRAI said that to protect the interests of consumers, it was decided to temporarily suspend the ‘scrubbing' of SMS by telecom providers for seven days to enable major entities to register the SMS template Will go so as not to face any inconvenience. Customers.

“TSPs are being requested to inform their principal entities to take immediate necessary action in this regard and facilitate their registration, including SMS templates in a time-bound manner,” it said.

The new blockchain-based regulation, which provides for the registration of senders, telephones, headers, content templates, consent templates, precisely subscriber preference, to prevent the threat of unsolicited commercial communications (UCC) Were.

The temporary suspension follows consumer complaints, many of which took to social media, that they were not receiving SMS and OTP for many services for transactional messages such as banking and e-commerce, following the implementation of the new norms Were.

The regulator also stated that the TSP published the requirements of a new regulatory framework to notify all major entities from time to time in major newspapers. He also stated that television and major entities have been informed about the implementation of content template scrubbing and other provisions of regulations.

‘No end of spam'

According to a survey by LocalCircles, 74% of respondents said that they still receive spam SMS despite registering on TRAI's ‘Don't Call Registry'. In the last 12 months, about 14% of spam SMSs were in relation to making money. “37% said they receive 4-7 messages every day, 36% said 8 or more, 25% said 1-3, while only 2% said they don't receive unsolicited SMSs at all. Total towards citizens The votes indicate that 73% receive 4 or more unsolicited SMSs every day… In the last 2 years, there has been a slight decrease in the amount of unsolicited SMS received by citizens, which can be attributed to lockdown and office closures. The survey group said.

LocalCircles said that 26% of respondents said that at least unsolicited SMS messages they receive are sent by their mobile service providers, while 43% said the number ranged between 0 and 25%.

You have reached your limit for free articles this month.

Membership benefits included

Today's paper

Get a mobile-friendly version of the article from the newspaper of the day in an easy-to-read .

unlimited access

Enjoy reading as many articles as you want without any limitations.

Personal recommendations

A selected list of articles that match your interest and taste.

Fast page

Move seamlessly between articles as our pages load instantly.


One-stop-shop to see the latest updates and manage your preferences.


We inform you about the latest and most important events three times a day.

Support quality journalism.

* Our digital subscription plans currently do not include e-paper, crosswords and print.

About the author


Add Comment

Click here to post a comment