Amway India has launched Chyawanprash under its flagship brand Nutrilite to broaden its product offering.
“It marks the introduction of Amway in the Chyawanprash section with a strategy to capture a large-scale pie from the growing Ayurveda market in the county,” a company statement said.
The CEO of Anshu India, Anshu Budharaja said: “We strongly believe that good health is a condition of overall well-being. Amway’s formidable presence in the vitamin and dietary supplement market with a sharp focus in the traditional herbal category made it natural for us to expand into the Chyawanprash segment. “
“Taking advantage of the expertise of our Nutrilite range, Chyawanprash by Nutrilite is an age-old Ayurvedic herbal blend that offers benefits of 16 organic certified ingredients and DNA fingerprint herbs. It is a true amalgamation of ancient knowledge and modern science.
He said that the company would aim to capture 20% market share of the premium segment in the first year. He said, “We will pursue innovation and strengthen the category with a special focus on immunity supporting products.” ”
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