Air cooler firm Bailey Home Appliances is considering setting up a manufacturing plant in Telangana with an estimated investment of ₹ 50 crore.
Chirag Sharma, Director, Chirag Sharma inaugurated the air cooler here on Thursday. The location and other details were being finalized and it may take a year or more to establish the facility.
The company plans to sell two lakh air coolers in the country this season. The market for air coolers is 8-10 million units, of which branded products account for 3 million units. A release said that the market for air coolers in Telangana is one crore units and 3 lakh units of branded coolers.
Micro Precision, the parent company of Bailey Home Appliances, which also holds the brand license to manufacture the Khaitan brand of air-coolers, commands a 20% market share. Bailey Home Appliances is its marketing arm and works in washing machines and geysers in addition to air coolers.
Mr Sharma said that the decision on which of the two companies would set up the plant has not yet been decided, a facility in Hyderabad would move the company closer to the high growth potential market in the southern region.
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