Talking concerning the newest outcomes, BARB Chief Govt Justin Sampson stated: “We have now been offering useful perception into SVOD companies since 2014, once we started reporting on the uptake of those companies in our Institution Survey. Final November, we took an enormous step ahead once we upgraded our day by day viewers reporting to incorporate SVOD and video-streaming companies.
“In addition to reporting the full time spent watching these companies, we ship viewers rankings for programmes on Amazon Prime Video, Disney+ and Netflix. That is the primary time audiences for streaming companies are being reported with all of the hallmarks of a joint-industry measurement system: independence, objectivity and transparency.”
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