Speaking about the update Stephen van Rooyen, Executive VP & Chief Executive, UK & Europe at Sky said: “We know how much Sky customers love Channel 4’s content so it’s great that we’ve secured an extension, and expansion, to our existing agreement.
“The expansion of Channel 4’s content, alongside Sky’s existing partnerships, and the impressive slate of Sky Originals planned for this year, makes it even easier for Sky customers to access everything they love, in one place.”
And Alex Mahon, Chief Executive at Channel 4 added: “ I’m delighted to have agreed this deal which extends a longstanding and incredibly successful partnership between Channel 4 and Sky.”
News of this content boost from Channel 4 comes as Roku has also just announced that it is adding a swathe of new shows and movies to its popular Roku Channel.
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