As part of its North American expansion, Apollo Tires Ltd. has entered the truck-bus tire segment in the US and Canada. Earlier, the tire chief launched its extensive passenger-vehicle range.
While the PV range was launched under the premium European brand Vredestein, the commercial vehicle range has been introduced under the Apollo brand. Both of these launches took place years before in-market research and planning.
The North American range of truck-bus tires, Apollo, will be produced in Hungary and Chennai. 13 SKUs are planned for this year, which will be expanded to 23 SKUs in late 2022, and a total of 45 SKUs will cover 90% of the market by 2024.
“Apollo may be a new name in the US and Canada, but we are not a new company. Our market penetration in North America is preceded by decades of global commercial vehicle tire manufacturing and distribution expertise. “Said Abhishek Bisht, assistant vice president, Americas, Apollo Tires.
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