Puma will now have exclusive retail rights to RCB’s retail rights and replica jerseys, adding access to pan-India merchandise for the franchise across retail and e-commerce channels.
Indian Premier League team Royal Challengers Bangalore on Tuesday signed a strategic long-term partnership with global sports brand Puma.
Under the terms of the deal, the Puma will be RCB’s official kit partner from the upcoming season of the league.
Puma already has an association with RCB captain Virat Kohli.
Kohli said, “It is great to welcome Puma to the RCB family! A global brand with a strong sporting vision and superior quality products, ensuring fans access to RCB merchandise through their extensive distribution network offline and online channels Will do. ” Saying in a media release.
Puma will now have exclusive retail sales rights on RCB’s take down and replica jerseys, adding access to pan-India merchandise for the franchise across retail and e-commerce channels.
Abhishek Ganguly said, “We are excited to partner with RCB, one of the most popular teams in the Indian Premier League. Our similar brand makes RCB our ideal partner due to the growing fan base and wider social engagement of the team. . ” , Managing Director, Puma India and South East Asia.
RCB will take on opener champions Mumbai Indians in the tournament to be played at the MA Chidambaram Stadium in Chennai on 9 April.
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